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About RampRate: Leadership

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Anthony Greenberg – CEO

Santa Monica, California

As founder of RampRate Sourcing Advisors, Anthony is our CEO. Covering the gamut from data-driven strategic planning to accelerated sourcing to contract lifecycle management, RampRate’s rapid, auditable sourcing process has reduced expenses involved in obtaining hosting, managed services, content delivery, networking, and IT support by hundreds of millions in direct cost, while greatly reducing relationship risks. It’s management consulting and strategic research practice informs business planning decisions of top high-tech and media firms with street-level granular data, dramatically shrinking time-to-market for new content services, M & A and validating roadmaps of key technology offerings. Read More

Steve Hotz – Chief Technology Officer

Los Angeles, California

As Chief Technology Officer of RampRate, Steve Hotz is responsible for aligning RampRate’s service offerings to address emerging technology standards and best practices, and providing key analysis of client’s performance, scalability and reliability requirements. Additionally, Steve leads the effort to extend and productize RampRate’s internal SPY Index into the SPY Dashboard: an outward-facing suite of tools that enables both buyers and vendors to access a more fluid IT sourcing market by merging RampRate’s proprietary data and evaluation process with best in class performance tools. Read More

Alex Veytsel – Principal Analyst

Cambridge, Massachusetts

As Principal Analyst, Alex Veytsel is RampRate’s lead architect of business and financial analysis models. He has been with the company since April 2004, playing a role in each of RampRate’s practices and service offerings.

As the lead analyst on  50+ of RampRate’s largest sourcing advisory projects, Alex has helped clients such as Microsoft, Blizzard, CBS, Hearst, Sony, and dozens of others accurately forecast, benchmark, and reduce their Cloud and  IT services spend, while guiding them through tradeoffs required in building a long-term relationship with optimal vendor fit. He has extended and improved RampRate’s portfolio of analytical models for identifying and maximizing financial and non-financial value in sourcing engagement negotiations. Read More

Steve Lerner – GM Consulting

New York, New York

As General Manager, Steve leads client engagements that include sourcing of cloud infrastructure, data centers, infrastructure management, connectivity, and content delivery (CDN). Additionally, Steve runs benchmarking and operations analysis projects to help clients assess their current levels of spend, service, and efficiency. He is also a noted speaker on internet infrastructure and media technology, and has advised hundreds of financial firms with analysis of technology markets. Read More

Doug Green – GM Corporate Development & General Counsel

New York, New York

Douglas Green leads RampRate’s Corporate Development efforts and serves as General Counsel of RampRate Sourcing Advisors. He focuses his time on sales and business development, client engagements and legal affairs. Doug has been practicing technology law for over 15 years, working at the firm of HO firm of Holland & Knight before going in-house at Merrill Lynch, Citibank and MetLife.  After a long career working in technology procurement, it’s exciting to see the other side of the coin first hand.  Doug explains, “Companies entering into technology deals without RampRate’s services are essentially negotiating ‘in the dark’.     Read More