RampRate Team
Anthony Greenberg
CEO
Santa Monica, California, United States
As the founder of RampRate Sourcing Advisors, Anthony is the visionary behind the world’s first full cycle IT Decision Hub and sourcing advisor. Covering the gamut from data-driven strategic planning to accelerated sourcing to contract lifecycle management, RampRate’s rapid, auditable sourcing process has reduced expenses involved in obtaining hosting, managed services, content delivery, networking, and IT support by hundreds of millions in direct cost, while greatly reducing relationship risks. It’s management consulting and strategic research practice informs business planning decisions of top high-tech and media firms with street-level granular data, dramatically shrinking time-to-market for new content services, M &A and validating roadmaps of key technology offerings.
“I believe the industry still hasn’t created the ideally fluid, dynamic and efficient IT marketplace it needs to function best. We’re here to change that.”
Organizations including Microsoft, Blizzard, CBS, Goldman Sachs, iFilm, McGraw Hill, Sony, Vodafone, and many others have routed more than $4.5B in IT spending and new business investment through RampRate’s advisory process, with more than 75% returning for repeat engagements. RampRate’s role has been especially prominent in the infrastructure, managed applications, and content delivery, where Greenberg has been involved since the inception of co-location, streaming video and audio.
Prior to RampRate, Greenberg ran the sales and marketing organization at Raindance (RNDC). He also served as the senior vice president of business development and marketing for the Digital Entertainment Network, carving out more than 50 deals which included licensing, infrastructure, low cost media distribution, fundraising and marketing. Previous to that, Greenberg held senior executive roles in marketing and sales at Exodus, now Savvis, helping drive the firm to public offering by increasing annual revenue from $5mm to over $600mm by the time of his departure.
Anthony is an active member of Clinton Global Initiative and the Tech Coast Angels. He has experience in chain retailing, direct response marketing, sales culture, business development, and manufacturing, having founded and sold companies in these disciplines.
