Kelly manages RampRate's primary research efforts, including IT outsourcing analysis, RampRate's IT Outsourcing Advisory (ITO) Service and the RampRate Service Provider Intelligence (SPY) Index. She is responsible for delivering RampRate's high quality research and analysis in order to support her customers' strategic and practical business planning efforts.
Kelly has over a ten years of research experience, both in the US and Western Europe. Before coming to RampRate, Kelly worked at IDC, premier global provider of market research for the information technology, telecommunications, and consumer technology markets. As a senior research analyst with IDC's Enterprise Computing Group, Kelly was responsible for researching and reporting on both supply and demand-side market developments for IDC's enterprise server CIS and consulting work. Her research centered on the x86 market, with a particular focus on blade servers and the technologies currently impacting the x86 market, including the migration to 64-bit, dual-core, virtualization, etc. In 2005, she was awarded IDC's Global Research Fellowship to conduct independent research into the market for servers in support of wireless telecommunications in Western Europe, based out of IDC's London office.
Prior to joining IDC, Kelly managed competitive intelligence and corporate marketing and communications for PHT Corp., a wireless software vendor serving the global biopharmaceutical market. At PHT, she was responsible for providing sales executives with actionable advice and strategies for neutralizing competitive disadvantages in the marketplace and providing clear points of differentiation for PHT's intellectual property in a highly competitive environment. She managed all aspects of global marketing and public relations campaigns and additionally served as Webmaster for PHT. Her analytical work continued while at PHT, including article on the electronic diaries market, which was included in the Good Clinical Practice Journal.
In early 2000, Kelly founded the Wireless Technologies practice at Aberdeen Group. In this role, Kelly helped clients such as IBM, Cisco Systems, Aether Systems, Wireless Knowledge and ThinAirApps to identify new market opportunities and create successful go to market strategies. The demand- and supply-side research work she and her team produced included thought leadership documents on emerging areas such as wireless data transcoding, wireless ASPs and middleware IT Suppliers, global wireless carrier activities and the evolution toward 3G in the US and global wireless markets. In this role, Kelly was a frequent presenter for industry conferences, teleconferences and Web-casts and regularly quoted in publications such as Wall Street Journal, CNBC, New York Times, RCR and Information Week.
Kelly originally gained her domain and market research expertise during her work as the senior research analyst with the Mobile Communications Server at Strategy Analytics, a global wireless and technology market research firm. At Strategy Analytics, Kelly authored and published market forecasts, revenue forecasts, market sizing and market share documents for leading wireless IT Suppliers; created and deployed demand-side survey instruments and delivered her findings through written reports, in-person presentations, teleconferences, and contributing articles to industry publications. Clients who benefited from her work included companies such as AT&T Wireless, AirTouch Communications, Qualcomm and Texas Instruments. In her role as senior analyst, Kelly was regularly quoted in various business and trade publications including Computerworld, the Mass High Tech Journal, CNET, Internet World Magazine, Network World Magazine, and RCR, to which she also contributed her writing directly. At Strategy Analytics, Kelly was additionally responsible for all US marketing and public relations activities. Kelly's professional experience spans two continents, including extensive work in the UK and Ireland, Germany, and across Western Europe.
EducationKelly earned her BA in English from Wesleyan University, CT, USA, and her Post Graduate Diploma in Law (Hons.) from Nottingham Law School, England, UK. She is a continuing student at the Massachusetts College of Art's Studio for Interrelated Media.