Streaming Media ROI

As costs of video and other content delivery are rocketing towards zero, it may be time to reinvigorate revenue models that were ahead of their time a decade ago. Measuring effect of streaming video on the audience – did they consume it, did they focus on it, did they take follow-on actions – can become the foundation for creating more value to the customer and drive margin against the tide of price and profit erosion. Watch Tony Greenberg discuss how he helped pioneer performance-based streaming in a previous venture and how RampRate is helping buyers develop cost models tied to results today.

Written by Tony Greenberg

As the founder of RampRate Sourcing Advisors, Anthony is the visionary behind the world’s first full cycle IT Decision Hub and sourcing advisor. Covering the gamut from data-driven strategic planning to accelerated sourcing to contract lifecycle management, RampRate’s rapid, auditable sourcing process has reduced expenses involved in obtaining hosting, managed services, content delivery, networking, and IT support by hundreds of millions in direct cost, while greatly reducing relationship risks. It’s management consulting and strategic research practice informs business planning decisions of top high-tech and media firms with street-level granular data, dramatically shrinking time-to-market for new content services, M &A and validating roadmaps of key technology offerings.

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This entry was posted on Friday, November 12th, 2010 at 12:08 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.