IT Services Markets Crumble
Tuesday, September 14th, 2010
Driving in Detroit’s Rut, is the Media Business Next?
By Tony Greenberg /Alex Veytsel
Media firms have been my clients for years. Most IT firms complain that media firms prey on IT services firms by offering to “reference them” for larger enterprise deals. WRONG. Media firms, much like adult entertainment firms, are the spaghetti slingers and early adopters of new tech. You have to love them for taking the arrows in their backs and mounting themselves on the fireplace altar as trophies.
Media firms are actually IT Heroes. While banks and automakers wax poetic about risk and return on investment, Disney, ABC, News Corp., Viacom, CBS, and Sony–all past or current clients–pave the yellow brick road. Hats off to you all for “boldly going where no man has gone before”. For now, let’s ponder what lessons we can learn from the carnage of auto and the future demise of IT. (more…)
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