As costs of video and other content delivery are rocketing towards zero, it may be time to reinvigorate revenue models that were ahead of their time a decade ago. Measuring effect of streaming video on the audience – did they consume it, did they focus on it, did they take follow-on actions – can become the foundation for creating more value to the customer and drive margin against the tide of price and profit erosion. Watch Tony Greenberg discuss how he helped pioneer performance-based streaming in a previous venture and how RampRate is helping buyers develop cost models tied to results today.

Posted in Video | No Comments »