IT Operations and Sourcing
Case Studies
Infrastructure Planning for Startup
Synopsis: Several months before the launch of its service, a start-up radio station with an innovative business model approached RampRate to procure content delivery services. RampRate assessed a variety of potential cost models, including revenue-sharing and other unconventional arrangements before identifying the optimal model for meeting the client’s budget without compromising long-run scalability or profit.
Results: RampRate’s research allowed the client to meet its target expense rates by reshaping the charge model used by prospective CDN vendors. It is currently engaged in a follow-on process to identify a media management and analytics platform for the same client.
Strategy Planning for Service Provider Industry Association
Synopsis: The leadership of a global Internet service provider industry association engaged RampRate to validate and extend an early draft of its program strategy. RampRate performed one-on-one interviews with 25 member organizations, testing the feasibility of proposed organizational and strategy changes as well as collecting tactical input for fulfilling the association’s missions.
Results: The industry association postponed a major change in membership structure. RampRate’s analysis also helped the organization streamline its communication methods and identify roadblocks to effectiveness of best practices working groups.
Opportunity Assessment of Tier 2 and Tier 3 Telecom Markets
Synopsis: A major media platform vendor engaged RampRate to analyze potential opportunities in Tier 2 and Tier 3 telecom market segments for the platform. RampRate also summarized opportunities in seven adjacent market segments, such as multi-dwelling units (MDUs).
Results: The client used RampRate’s research to inform its channel strategy for Tier 2 and Tier 3 telecom vendors. It also used study results to understand specific holes and scoped the market opportunity within Tier 2/3 markets.
If you have general exploratory questions or would like a consultation with one of our Strategic Research experts, please contact us at 1-310-802-3702 or email info@ramprate.com.
