Wireless Communications
Case Studies
Value Chain Research on Mobile: Application Developers and ISVs
Synopsis: An enterprise software company engaged RampRate to research the mobile application developer and ISV ecosystem for non-voice applications to cell phones and handheld devices. Using primary research with mobile application and content developers, application distributors, and wireless carriers, RampRate defined the business models, business scenarios, and financial flows of the mobile application market. RampRate analyzed the role of RampRate profiled developer expectations and preferences on current program design, timing, and business models.
Results: Based on RampRate’s research, the client developed a roadmap for extending its enterprise software to cell phones and handheld devices, and created a branch of its developer program targeted at mobile ISVs and developers.
Opportunity Analysis for Mobile Media Software Platform
Synopsis: A major mobile media software vendor engaged RampRate to rapidly determine the market opportunity for a new platform offering for mobile operators, to appraise the competitive landscape, and to evaluate its partnership/acquisition strategy. RampRate evaluated mobile media offerings of 92 operators representing 89% of global subscribers and 130 industry players, with in-depth analysis of 79 competitors/partners in six segments. In addition to strategic advice, RampRate delivered an extensible market analysis tool for building growth scenarios and identifying new partners.
Results: RampRate validated the feasibility and revenue potential of the business plan. Based on RampRate’s analysis of low revenue potential in its initial targets, the ISV re-evaluated its market entry tactics. RampRate’s detailed forecast model and competitor analysis tool were used to recast the business plan under a variety of scenarios.
Affinity Market Research for Potential MVNO Offering
Synopsis: A major entertainment content company engaged RampRate and a research partner to evaluate potential branding and affinity partners for a new MVNO offering. RampRate performed detailed research into 15 potential markets, to determine market size/opportunity, technical maturity, demographics, average spend rate, etc.
Results: The client began immediate pursuit of 2 MVNO markets with specific partners identified by RampRate and its research partner. Four other markets were slated for further research after the current budgeting cycle was complete.
The Role of the PC in the Wireless Ecosystem
Synopsis: An enterprise software vendor engaged RampRate to develop the research and framework for a go-to-market product plan for a software package designed to:
* Enable communication between the PC and wireless devices
* Interoperate with the media formats
* Enable wireless device manufacturers and carriers to (a) realize the client as an invaluable partner, (b) increase revenue opportunities, and (c) enhance relationship with the customer.
Results: RampRate’s analysis of over-the-Air (OTA) revenues for operators and the potential impact of the PC enabled the client to develop a product plan to (a) enhance communication between wireless devices and the client’s software, (b) create solutions that will extend the reach of both wireless carriers and device manufacturers, and (c) create business case solutions detailing why carriers and device manufacturers should adopt client software to enhance inter-device communication.
If you have general exploratory questions or would like a consultation with one of our Strategic Research experts on Wireless Communications, please contact us at 1-310-802-3702 or email info@ramprate.com.
