YOUTUBE: GOOGLE'S PHANTOM LOSS LEADER

Download RampRate’s analysis of YouTube’s effect on Google’s profitability

YouTube as a millstone around Google’s profitability is a mirage. Contrary to Credit Suisse’s estimates of a $470M annual loss, Google is more likely losing a fraction of that amount. This Market Commentary provides detailed profitability analysis based on RampRate’s expertise in the cost-benefits of peering, its analysis of market pricing on bandwidth, and the leverage of wholesale purchasing channels. The end result: contrary to Credit Suisse, we believe YouTube is contributing to Google’s overall profitability and supporting the ad giant’s strategic mission.

Read RampRate’s assessment of Google/YouTube by downloading the Whitepaper now:

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