YouTube: Google’s Phantom Loss Leader

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How Google shelters profits from content owners while building a delivery juggernaut

YouTube as a millstone around Google’s profitability is a mirage. Google is no doubt thrilled to let YouTube be known as a financial folly. YouTube is a turnkey solution to a highly profitable content monetization strategy that can be unleashed
as soon as Google gains stronger control of its content partners.

In this paper you will learn:

  • The real cost of operating YouTube
  • The unique characteristics of Google’s infrastructure
  • The positive impact of YouTube on Google’s other businesses

Simply complete the form to the right to get the paper. If you have general exploratory questions or would like a consultation with one of our experts, please contact Scot Brenton, VP Sales at (415) 373-0673 or email him at scot.brenton@ramprate.com.

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