IT Sourcing: Research
How Do I Use Spy Index to Support Strategic Decisions?
RampRate’s unique combination of sourcing, consulting, and research services allows us to see emerging trends in the market on a granular level, often times before typical market analysts can draw meaningful conclusions. Our street-level, in-the-field work provides us with deep visibility into business models and trends much earlier than the market at large can see them.
Each Research Service engagement leverages the continually updated SPY Index™ to provide accurate market data on the supply side — including supplier offerings, historical performance, and customer satisfaction — as well as the demand side — reflecting user needs, priorities, and willingness to pay for IT services. Our hard data is combined with focused, in-depth primary research in developing concrete recommendations for market buyers and vendors across vertical markets.
Types of Research Services
STRATEGIC RESEARCH
RampRate’s industry-leading research staff uses our SPY Index™ and other primary research data resources to build business plans, create new architecture models, and evaluate market alternatives for your internal planning. We can easily assess the financial and operational impact on your business so you can make the right decision for your company.
CUSTOMER VOICE STUDIES
One-on-one, in-depth interviews and the SPY Index™ enable our analysts to determine the priorities, drivers, trigger points, and adoption hurdles affecting core and target customers.
GROWTH STRATEGY STUDIES
RampRate will work with you to determine the optimum stage in the adoption cycle for your target markets and recommend specific actions to accelerate adoption of your products and services.
CUSTOMER METRICS STUDIES
Using SPY Index™ spending data and in-depth customer interviews, we can investigate the core metrics that customers use to evaluate and justify their IT investments during and after sourcing decisions.
GO-TO-MARKET SIZING AND ANALYSIS STUDIES
RampRate has extensive experience with developing interactive market sizing tools for of nascent, emerging, and mature segments using SPY Index™ data on current usage and IT spending. RampRate combines SPY Index data with custom primary research to identify the specific implications of the client’s go-to-market strategy.
If you have general exploratory questions or would like a consultation with one of our Strategic Research experts, please contact us at 1-310-802-3702 or email info@ramprate.com.
