Digital Home & Consumer Media Usage
Case Studies
Best Practices Research on Subscription Video on Demand
Synopsis: A media and entertainment content company engaged RampRate to research the guidelines and architecture requirements for building a greenfield VOD datacenter capable of delivering approximately 4,000 hours of programming at digital cable quality to a North American audience. The research analyzed the baseline for hardware, software, encoding, storage, distribution, and delivery requirements for the initial deployment scenario and the comparative build-versus-buy costs of video distribution models (e.g., download, streaming, data casting).
Results: Based on RampRate’s research, the client built a business plan that included timelines, investment requirements, and essential content and technology partnerships for a new VOD service offering.
Digital Home Strategy Analysis
Synopsis: A leading hardware manufacturer engaged RampRate to create a strategy for accelerating consumer adoption of digital media and its products, while enhancing the vendor’s brand identity and profits. RampRate evaluated four levels of market engagement across six types of potential content offerings to determine the tradeoffs between the goals specified. RampRate’s extensive report also educated the client’s executives on gross margins and operating margins of the digital media value chain.
Results: RampRate’s analysis focused the vendor’s annual resource planning meeting to develop a long-range strategy for succeeding in the digital home.
Feature Prioritization Research for Media Services Offering
Synopsis: A major media platform provider engaged RampRate to develop a prioritized feature list for an upcoming server release. RampRate performed one-on-one interviews with 50 current customers and partners on their uses and preferences. RampRate performed a follow-on survey with 35 study participants to clarify feature differentiation.
Results: The client formulated their feature roadmap based on the research findings. RampRate recommended key features for top consideration by the client, and provided a weighted priority list for other features. RampRate also provided analysis of current and near-term customer concerns with the client, uses of digital media, codec references, and other related issues that emerged during the research.
Rich Media Usage Research
Synopsis: A rich media recording vendor engaged RampRate to research gaps and difficulties of enterprises in capturing, preparing, and distributing corporate presentations that include rich media elements (audio and video). RampRate performed in-depth interviews with enterprise media managers to determine the potential value of a rich media recorder, and developed a marketing-oriented white paper for the client.
Results: The 6-page white paper is receiving up to 50 downloads per week from the client’s Web site, by current and potential academic, government, and enterprise customers.
Strategy Evaluation of Media in the Enterprise
Synopsis: During the fiscal year budgeting cycle, a major media platform provider engaged RampRate to perform rapid primary research with 30 heavy users of digital media in the enterprise to inform resource allocations and budget priorities. RampRate’s research reviewed the current enterprise strategy, interviewed key channel partners and customers regarding this strategy, and analyzed existing survey and research data.
Results: The client re-prioritized the enterprise market to a limited extent, with particular emphasis on three product segments that were lacking in the previous roadmap.
If you have general exploratory questions or would like a consultation with one of our Strategic Research experts, please contact us at 1-310-802-3702 or email info@ramprate.com.
