Digital Media Planning and Market Research
Case Studies
Content Delivery/CDNs Large File Content Delivery in the UK
Synopsis: A major media organization headquartered in the UK engaged RampRate to assess its current content delivery arrangements and create a strategic 12-24 month content delivery plan including both traditional (e.g. CDN) and alternative (e.g. P2P) delivery methodologies.
Results: RampRate created a financial assessment of the client’s projected cost and a benchmark against prevailing market rates to help establish a proper budget for the new services being launched in the next fiscal year.
Content Delivery Costs: Micro and Macro Views
Synopsis: Within one week, RampRate delivered exceptionally well-received presentations at two major streaming-related events. In the first presentation, RampRate used the SPY Index™ data from more than 90 recent vendor quotes to assess the evolution of content delivery costs across charging models and commit rates, providing the public with an unprecedented transparency with regard to current market rates. In the second, RampRate used its research base to put CDN and other delivery costs in the context of the 7 top digital media business models to date, leading a panel of experts in a discussion of how delivery costs will impact the big picture in media.
Results: RampRate’s work was met with universal approval and has gained the company several new clients. Presentations from these conferences are available on request as research samples.
Pricing and Preferences for CDN Market
Synopsis: RampRate undertook a self-funded research project, interviewing 44 buyers of CDN services about their preferences, perceptions, and pricing. The goal of the study was to gather customer input for the Service Provider Intelligence Index-SPY INDEX-and compare customer prices and requirements to vendor list prices and product lines.
Results: RampRate published an industry-leading Executive Brief on the study findings, “Sourcing CDN Services,” with guidance to buyers on market dynamics, vendor capabilities, and current pricing levels. The Executive Brief is available at no cost. Contact RampRate Sourcing Advisors for your copy.
Competitive Analysis and Financial Flow Research for Media Delivery
Synopsis: Building on the “Value Chain Research” delivered (see below), the media and entertainment service engaged RampRate to perform a thorough analysis of seven major competitors. This research also analyzed the financial flows of the content delivery value chain for three content revenue models: pay-peruse/ view, subscriptions, and “free” content financed by corporate marketing and advertising budgets (or other spending by parties other than content consumers).
Results: The client was able to prioritize segments and opportunity within the key value chain elements to (a) have the greatest impact on overall profitability and (b) owned or influenced value chain operations and evolution. The client used the competitor analysis to reevaluate its competitive strategies.
Value Chain Research on Content Delivery and Online Media Services
Synopsis: A media and entertainment service engaged RampRate to define, size, and analyze the content delivery value chain for online media services. RampRate analysis provided guidance on o Processes involved of the content delivery value chain for consumer-oriented content, to the PC, the television, and mobile devices
* Market sizing of the “service operations” segment of the value chain, i.e.,
* the processes involved in delivering content over IP-networks.
* Identification of the leading vendors operating in the value chain segments.
* Analysis of the technical and business pain points in the market
Results: The client was able to understand where its services fit into the value chain, as well as the potential opportunity within the various segments. This project let to the financial flow and competitor analysis (see above).
If you have general exploratory questions or would like a consultation with one of our Strategic Research experts, please contact us at 1-310-802-3702 or email info@ramprate.com.
